This is a recruitment poster for the ramen restaurant “AFURI,” a renowned Japanese brand with 17 locations in Japan and 13 overseas. To attract talented employees, AFURI took a unique approach to recruitment, moving beyond conventional methods.
Each AFURI location displays a framed poster resembling a piece of art. It features an energetic manager gracefully and powerfully making ramen, with the restaurant’s name in kanji typography behind them like a halo. The kanji design, inspired by the store’s history and the geographic origins of its name, symbolizes a deep connection to tradition.
The poster conveys the manager’s dedication, passion, and individuality through dynamic movements and meaningful typography. It radiates energy and leaves a lasting impression on viewers.

AFURI’s commitment goes beyond taste. It focuses on every detail, from presentation and customer service to fostering individuals with the potential to excel in business and management. The use of graphic design in this recruitment campaign was a deliberate choice, aiming to communicate the energy and passion AFURI seeks in its recruits. Through powerful visuals, the design evokes a sense of excitement for a new workplace, making a lasting impression and resonating with individuals who are driven by ambition and creativity.

These visuals are featured in stores, recruitment materials, the company’s website, and social media. Through consistent branding, the campaign continues to make an impact. Additionally, the introduction of B-to-C T-shirt sales featuring the design has resonated with AFURI’s fanbase, generating notable reactions and engagement.