SHA inc.

Yohana

Yohana

  • Branding
  • KV
  • AD
  • Package

CONCEPT

Yohana is a “next-generation family concierge service” from Silicon Valley that supports the lives of busy families.
For the launch in Japan, we redefined the brand’s worldview for the Japanese market. We were in charge of assets, internal tools, toolkit to promote membership, advertisements, website, illustrations, and so on.

シリコンバレー発、忙しい家族のくらしをサポートする“次世代ファミリーコンシェルジュサービス”。
日本上陸にあたり、ブランドの世界観を日本向けに再定義。アセット、社内ツール、入会を促進するためのツールキット、広告、webサイト、イラストレーション、などを担当。

CREDIT

Creative Director
Masaki Hanahara [SOAR NY]
Copy Writer
Mika Kunii
Art Director
Natsuki Isa [SHA inc.]
Kazushige Takebayashi [SHA inc.]
Photographer
Keisuke Ono
Isao Nishiyama
Gaffer
Kiyoshi Murakami
Illustrator
Hiroaki Seto
Art
Miyuki Oishi
Food stylist
Midori Moniwa
Hair Make
Tetsuya Tanaka
Stylist
Yoppy
Producer
Toshiki Aihara [BB media]
Ayahiro Nakazhima [BB media]
Mayumi Kinoshita [SOAR NY]
Production Manager
Youichi Sekine
Kyoko Kawasaki [BB media]
Production Manager Assistant
Yuta Saito [BB media]
Shun Chinen [BB media]