PEUGEOT
LIONS OF OUR TIME
- Branding
- KV
- Poster
CONCEPT
This is a Brand campaign for PEUGEOT new logo mark launch.
While collaborating with the campaign in France, we directed the ideal form of LION in Japan, and created a series of advertisments.
プジョーの新ロゴローンチに伴い、ブランド認知のために行われたキャンペーン。
本国フランスのキャンペーンとも連携しながら、日本における’LION’のあるべき姿をディレクションし、東名阪を筆頭に、各地域のプジョー店舗までをジャックする広告を制作。
CREDIT
- Creative Director
- Toshihiro Umezawa [NAKAHATA]
- Kohei Matsui [I&S BBDO]
- Art Director
- Kazushige Takebayashi [SHA inc.]
- Natsuki Isa [SHA inc.]
- Kazuma Fushimi [I&S BBDO]
- Photographer / Retoucher
- Naoto Ikeda [No.2]
- Creative Producer
- Yuko Enomoto
- Producer
- Takuya Tomiyama [Dragon Tokyo]
- Production Manager
- Natsuno Miyauchi [Dragon Tokyo]
- Stylist
- Junya Hayashida [SIGNO]
- Hair Make
- Tetsuya Tanaka
- Casting
- Izumi Hamanoya [e-Spirit Inc.]
