Renewal of the logo and key visuals for Shibuyanooto, a music TV program that presents the real faces of artists and the behind-the-scenes of music production with talks.
Based on the character “Shibu” for Shibuya and incorporating elements of music and Hachiko, the neon-like logo was designed to evoke the pop and underground Shibuya area.
Based on the concept of “a studio where performers gather in time for the broadcast,” photos were taken on the actual walk through the streets of Shibuya on the way to the studio. The key visual was designed as a collage of images of Shibuya, a place where various cultures mingle.