Rockin’ Beats

Universal Music LLC

CONCEPT

We designed the jacket for the new album of GReeeeN, one of Japan’s leading musicians. This year marks the 20th anniversary of their activities, and they created the album Rockin’ Beats with the theme of facing up to who they have been and going back to their roots.

The visual setting is a movie theater. The audience is watching a movie, which is a road movie of their own lives. Their unique outfits are tributes to the album covers released in the past. GReeeeN has always wanted to encourage and inspire people through their music, so they have been transmitting their songs in a way that is close to each listener’s life and the lives of each person. Although the music they hear may be the same, what they see are their own memories. Each of them recalls those memories and expresses their emotions.

Styled in the fashion of the 80’s, when the members were born and raised, the photos express these moments of emotion with humor.The photographic world and the gimmick of homage to the past became a topic of conversation on social media, with fans excitedly sharing their own memories of the album and listening to it back then.

今年で活動20周年を迎えるGReeeeNはこれまでの自分達と向き合い、原点に立ち返ることをテーマにしたアルバム『Rockin’ Beats』を制作。
舞台は映画館。観客たちは自分たちの人生のロードムービーを鑑賞している。GReeeeNは、音楽を通じて人々を勇気づけたい、感動させたいという思いから、リスナーひとりひとりの人生や生活に寄り添った形で楽曲を発信してきた。聴いている音楽は皆同じでも、見えているのは自分だけの思い出。観客たちは各々の人生の記憶を辿りながら、その表情には様々な感情をにじませている。
彼らが纏う個性的な衣装は、過去に発表されたアルバムジャケットへのオマージュでもある。メンバーが生まれ育った80年代のファッションでスタイリングされた写真で、そんな感動の瞬間をユーモアたっぷりに表現した。