YouFab Global Creative Awards 2018
- KV
- Poster
CONCEPT
The poster which is the main visual of the award expresses the “fusion of digital and physical” with the initials of the award title Y and F.
Using 3D physics simulation, we generated typography and bubbles in the form of Y and F in water, and established the distorted beauty on paper. By adopting a special glossy paper and printing technique, we added a sense of physical presence to the inorganic texture. The visual that changes color depending on the viewed angle produces a new expression beyond the domain of digital expression and craft. This poster was distributed in ten countries.
アワードタイトルの頭文字であるYとFの文字を使い「デジタルとフィジカル」を融合させる表現を試みている。
3D物理シュミレーションを使用し、水中にタイポグラフィーとYとFの形をした泡を生成。その歪みの美しさを紙に定着。特殊光沢紙と印刷技法を採用し、無機的な質感に物質的な存在感を付加。角度によって色彩が変化するビジュアルは、デジタル表現とクラフト表現の領域を超えた新しい表情を生み出した。ポスターは10カ国に展開。
CREDIT
- Exective Creative Director
- Toshiya Fukuda [777CreativeStrategies]
- Art Director
- Kazushige Takebayashi [SHA inc.]
- Art Director / Designer
- Natsuki Isa [SHA inc.]
- Programmer
- Shoya Dozono [Qosmo, Inc.]
- Director
- Chiaki Ishizuka [Loftwork Inc.]
- Printing Director
- Shunichi Yamashita [SHOEI Inc. ]