JNTO
JAPAN – Where tradition meets the future
- Branding
- Logo
- KV
- AD
- Space
CONCEPT
As an inbound policy for 15 European countries, we traveled around Japan and developed visuals based on the concept of “fusion of tradition and innovation”.
Aiming for a simple and easy-to-understand expression of Japan’s dual-faceted identity, we created a consistent visual concept from the symbol mark, key visual, event booth, and novelties.
欧州15カ国向けのインバウンド施策として日本各地を巡り、「伝統と革新の融合」をコンセプトにビジュアルを開発。
2面性を持つ日本のアイデンティティをシンプルかつわかりやすく受け入れられる表現を目指し、シンボルマーク・キービジュアル・イベントブース・ノベルティまで一貫したビジュアルコンセプトで制作した。
CREDIT
- Creative Agency：ENJIN TOKYO
- Production：kirameki Inc./SHA inc./euphoria FACTORY/Bascule Inc.
- Creative Director
- Shiro Nomura [ENJIN TOKYO]
- Communication Designer
- Kotaro Murano [ENJIN TOKYO]
- Takeshi Yazaki [ENJIN TOKYO]
- Copy Writer＋Producer
- Mitsuhito Sato [ENJIN TOKYO]
- GRAPHIC
- Art Director
- Kazushige Takebayashi [SHA inc.]
- Designer
- Natsuki Isa [SHA inc.]
- Graphic Producer
- Mie Miura
- Photographer
- Hideaki Hamada
- Photo Retoucher
- Yoshinosuke Yamanashi
- Editor
- Yu Ikeo [euphoria FACTORY]
- Assistant Editor
- Taisuke Seki [euphoria FACTORY]
- Planner
- Tomoka Kurata [euphoria FACTORY]
- MOVIE
- Movie Director
- Vincent Urban
- Cinematographer
- Clemens Krüger
- Movie Producer
- Tomoaki Kumano [kirameki Inc.]
- Production Manager
- Yuki Masuda [kirameki Inc.]
- Kasumi Kajitani [kirameki Inc.]
- Yuko Ishibashi [kirameki Inc.]
- Drone Aerial Photographer
- Satoru Emoto [SARUTO]
- Online Editor
- Max Neumeier
- Sound Producer
- Thomas Suess [audioforce]
- Erik Reiff [audioforce]
- Shinobu Sakamaki [audioforce]
- Location Coordinator [KYOTO]
- Wataru Kobayashi [Channel6]
- Shogo Hirai
- Location Coordinator [WAKAYAMA]
- Yuki Oe
- Shingo Uoi
- WEB
- Technical Producer
- Seiki Nakayama [Bascule Inc.]
- Art Director
- Megumu Kasuga [Bascule Inc.]
- Designer
- Yuto Nagumo [Bascule Inc.]
- Technical Director+Front-End Engineer
- Yasushi Harada [Bascule Inc.]
- Michiyasu Wada [Bascule Inc.]
- Yuko Katsuda [Bascule Inc.]
- Server-Side Engineer
- Tsuyoshi Aizu [Bascule Inc.]
- Movie Editor
- Masaki Ueda [Bascule Inc.]
- Photographer [Interview]
- Shimpei Hanawa
- Kazuya Sasaka
- Writer
- Mayumi Shiba
- Yuuki Yamaguchi [euphoria FACTORY]
- Space Designer
- Yusuke Oono [Domino Architects]
- Illustrator
- Yu Nagaba
- Producer
- Shinsuke Orime [DNP Co.,Ltd.]
- Kazuhiro Naito [SOLA Co.Ltd.]
- Pr Planner
- Mai Abe [AUR]
- Nami Hayashi [AUR]
