Once a year, the editorial board of Time, a news magazine in the United States, features an iconic person or event of the year and puts their portrait on the cover as Person of the Year.
In 2014, “People Fighting Ebola” was held up as the icon and featured a four-page spread advertising ANA Global.
The visual idea of a city and sky photos pieced together, with an aircraft traversing the sky above them, was used to promote the brand beliefs, brand story, and convenience of the ANA Global network in a minimalist and simple way.