UKIYOE EDO LIFE -The Hidden Essence-
- Logo
- Poster
CONCEPT
Ukiyo-e is often regarded as an ornamental art form. However, the latest 4K8K technology is used to analyze the pictures and close up on details that have been overlooked until now. The TV takes a step further and explains how to read and decipher the information of the time depicted in the Ukiyo-e.
Applying this structure to the poster, we designed an experience in which the viewer approaches and peers into the picture by covering the majority of the picture in black, leaving only the areas that require attention. The entire picture is printed in relief only, and the mechanism is designed to focus attention on the details of the depicted life. Also the theme of the painting is represented by the Kanji characters framing the entire picture, and a gimmick that allows the viewer to answer the questions within a single poster is also incorporated.
観賞用アートとして捉えられがちな浮世絵だが、最新の4K8K技術を用いて絵を解析し、これまで見過ごされてきた細部にクロースアップ。一歩踏み込んだ読み解きを解説し、浮世絵に描かれている当時の情報を読み解いていく。
その構造をポスターにも応用し、注目して欲しい部分のみ残して大部分を黒く覆い、鑑賞者が近づいて覗き込む体験をデザインした。絵の全体像はレリーフのみで印刷され、描かれた生活の細部に着目する仕組みになっている。絵のテーマは、全体をフレーミングしている漢字で表しており、1枚のポスターの中で答え合わせができるギミックも取り入れている。
CREDIT
- Creative Director
- Kazushige Takebayashi [SHA inc.]
- Art Director / Designer
- Natsuki Isa [SHA inc.]
- Editor
- Kotaro Takano [Cosaelu inc.]
- Digital Artist
- Miki Kudo [The Elves and the Shoemaker.Co.,Ltd]
- Yuta Imayuki [The Elves and the Shoemaker.Co.,Ltd]
- Writer
- Shigeru Isobe
- Printing Director
- Shunichi Yamashita [SHOEI inc.]
- Executive Producer
- Katsuhiko Yuzawa [NHK Educational Corporation]
- Producer
- Keiko Sakaguchi [NHK Educational Corporation]
- Director
- Aya Okazaki [NHK Educational Corporation]
- Ari Takabayashi [NHK Educational Corporation]
- Writer
- G. Kazuo Peña
- Naoko Machida
- Creative Team
- Charls Glover
- Composer
- Kyoshiro Sato [MR.MUSIC,INC.]
- Sound Designer
- Takuya Takeda [Media House Sound Design]
- Photographer
- Akihiro Yoshida [1002 inc.]