IPSA AQUA Play ART
- KV
- AR
- Web design
CONCEPT
Art direction and design of the global campaign AQUA Play ART for cosmetics brand IPSA.
Collaborating with five internationally renowned artists, we created 10 different Instagram AR filters inspired by “The Time R Aqua,” a medicated lotion that keeps skin feeling fresh.
The freshness of the product was sublimated not as art to be appreciated, but as art to be touched and enjoyed, attracting attention not only in Japan but also in other Asian countries, and helping to raise product awareness and promote purchasing.
化粧品ブランドIPSAのグローバルキャンペーンAQUA Play ARTのアートディレクション・デザインを担当。
世界で活躍する5名のアーティストとコラボレーションし、みずみずしい感触を持続させる薬用化粧水「ザ・タイムR アクア」にインスパイアされた10種のInstagram AR Filterを制作。
商品の持つみずみずしさを、鑑賞するアートではなく触れて楽しめる体験型のアート作品として昇華し、日本のみならずアジア各国で話題を集め、商品の認知向上・購買促進に貢献した。
CREDIT
- Client
- IPSA
- Agency
- SPECIAL REQUEST
- 1→10
- Creative Director
- Kenji Maruyama [SPECIAL REQUEST]
- Producer
- Yumei Jo [1→10]
- Yuji Inagaki
- Project Manager
- Ka Wu [1→10]
- Planner
- Akemi Someya [1→10]
- Technical Producer
- Toshiyuki Hashimoto [aircord]
- Production Support / Researcher
- Maho Ishizaka [aircord]
- Jiyu Park [aircord]
- Mika Hirata [aircord]
- Art Director
- Kazushige Takebayashi [SHA inc.]
- Designer
- Ryuji Okura [SHA inc.]
- Copywriter
- Hideaki Mizutani [C→dash]
- AQUA BREATH / AQUA RAINBOW
- Artist
- YOSHIROTTEN
- Project Manager
- Motoyo Ochiai [aircord]
- Technical Director / Software Engineer
- Hisaki Ito [aircord]
- Software Engineer
- Sana Yamaguchi [aircord]
- AQUA AIR / AQUA DROPS
- Artist
- Misai Kono
- Project Manager
- Motoyo Ochiai [aircode]
- Technical Director / Software Engineer
- Hisaki Ito [aircord]
- AQUA HAT / AQUA RIBBON
- Artist
- Kana Terao
- Spark AR Engineer
- Adrian Steckeweh
- AQUA LIGHT / AQUA MIRROR
- Artist
- Omega.C
- Spark AR Engineer
- Omega.C
- AQUA BALL / AQUA FLUCTUATION>
- Artist
- AQUA Project
- Project Manager
- Masaki Taniuchi [ROBOT]
- CG Designer
- Makoto Chiba [MagicPictures Studio]
- Spark AR Engineer
- Takemi Watanuki [1→10]
- WEB
- Designer
- Ryuji Okura [SHA inc.]
- Front End Engineer
- Nana Nakamura [1→10]
- Backend Engineer
- Tomoki Matsui [1→10]
- Motion Designer
- Sagiri Nishi [1→10]
- VIDEO
- Producer
- Yoshiko Sumimoto [1→10]
- Maihime Nishikoji [saicorom]
- Project Manager
- Asako Fujimoto
- Director/Camera
- Atsunori Ito
- Stylist
- Motoyoshi Murai
- Casting
- Yu Matsui [SKALY]
- Honami Wada [SKALY]
- EVENT
- Producer
- Yusuke Haruha [Empire Entertainment]
- Project Manager
- Aina Kuwasawa [Empire Entertainment]
