SHA inc.

ZERO HALLIBURTON

Life In Pursuit

  • Planning
  • KV
  • AD

CONCEPT

ZERO HALLIBURTON is a total luggage brand from the United States.

The brand ambassador is Kaoru Mitoma, a member of Brighton FC in the Premier League and a member of Japan national team.

His way of life, in which he thoroughly analyzes himself and stoically pursues his own soccer game, is similar to the “Life In Pursuit” concept of the Zero Halliburton brand.

The key visual depicts a wilderness inspired by Burbank, California, where the company was founded, and Mitoma is playing soccer there.

米国発トータルラゲージブランド「ZERO HALLIBURTON」。
ブランドアンバサダーに、プレミアリーグ ブライトンFC所属で、サッカー日本代表としても活躍する三笘薫選手を起用しています。
徹底的に自己を分析し、ストイックなまでに自身のサッカーを追求するその生きざまと姿勢が、ゼロハリバートンのブランドコンセプト【Life In Pursuit】を体現しています。
キービジュアルは創業の地のカリフォルニア・バーバンクをイメージした荒野と三笘選手のサッカーを追求する姿勢をリンクさせた表現になっています。

CREDIT

Brand ambassador
Kaoru Mitoma
Production
SHIGOTO KA

Graphic
Creative Director
Shusuke Matsubara [Shigoto Ka Inc.]
Planner
SHA inc.
Art Director
Kazushige Takebayashi [SHA inc.]
Natsuki Isa [SHA inc.]
Designer
Norito Ishihara [SHA inc.]
Producer
Takanori Okura [Shigoto Ka Inc.]
Photographer
Atuhiro Shirahata
Photo Retoucher
Sunao Sakurai

Movie
Dirctor
Daichi Nakagawa (SHIGOTO KA)
Ca
Shuho Teramura
L
Akihiro Numata
A
Takanori Saitou (SUI)
ED
Makoto Sakuma
TC
Haruka Ariga (Artone Film)
Pr
Yuki Imoto (SHIGOTO KA)
PM
Fubuki Inata (SHIGOTO KA) / Kana Kojima

Stylist
Kouhei Kubo
Hair Make
Narutaka Hirata