ZERO HALLIBURTON
Life In Pursuit
- Planning
- KV
- AD
CONCEPT
ZERO HALLIBURTON is a total luggage brand from the United States.
The brand ambassador is Kaoru Mitoma, a member of Brighton FC in the Premier League and a member of Japan national team.
His way of life, in which he thoroughly analyzes himself and stoically pursues his own soccer game, is similar to the “Life In Pursuit” concept of the Zero Halliburton brand.
The key visual depicts a wilderness inspired by Burbank, California, where the company was founded, and Mitoma is playing soccer there.
米国発トータルラゲージブランド「ZERO HALLIBURTON」。
ブランドアンバサダーに、プレミアリーグ ブライトンFC所属で、サッカー日本代表としても活躍する三笘薫選手を起用しています。
徹底的に自己を分析し、ストイックなまでに自身のサッカーを追求するその生きざまと姿勢が、ゼロハリバートンのブランドコンセプト【Life In Pursuit】を体現しています。
キービジュアルは創業の地のカリフォルニア・バーバンクをイメージした荒野と三笘選手のサッカーを追求する姿勢をリンクさせた表現になっています。
CREDIT
- Brand ambassador
- Kaoru Mitoma
- Production
- SHIGOTO KA
- Graphic
- Creative Director
- Shusuke Matsubara [Shigoto Ka Inc.]
- Planner
- SHA inc.
- Art Director
- Kazushige Takebayashi [SHA inc.]
- Natsuki Isa [SHA inc.]
- Designer
- Norito Ishihara [SHA inc.]
- Producer
- Takanori Okura [Shigoto Ka Inc.]
- Photographer
- Atuhiro Shirahata
- Photo Retoucher
- Sunao Sakurai
- Movie
- Dirctor
- Daichi Nakagawa (SHIGOTO KA)
- Ca
- Shuho Teramura
- L
- Akihiro Numata
- A
- Takanori Saitou (SUI)
- ED
- Makoto Sakuma
- TC
- Haruka Ariga (Artone Film)
- Pr
- Yuki Imoto (SHIGOTO KA)
- PM
- Fubuki Inata (SHIGOTO KA) / Kana Kojima
- Stylist
- Kouhei Kubo
- Hair Make
- Narutaka Hirata