and VITA
and VITA
- Branding
- Logo
- KV
- Package
CONCEPT
A maternity jewelry brand that celebrates the life event of pregnancy.
“VITA” means “life” in Latin. The logo, a generous round circle, evokes the shape of jewelry and a pregnant woman’s belly, symbolizing the connection of life between mother and child and the bond of family.
妊娠という人生のライフイベントを祝福するマタニティジュエリーブランド。
「VITA」はラテン語で「生命」の意。おおらかで丸い円のロゴは、ジュエリーの形状と妊娠中の女性のおなかを想起させ、母と子のいのちの繋がり・家族のきずなを象徴している。
CREDIT
- Chief Operating Officer
- Kawai Yoshiyuki [ENJIN TOKYO]
- Director
- Masanori Takami [ENJIN TOKYO]
- Producer
- Toshihiro Negi [ENJIN TOKYO]
- Akira Sato [ENJIN TOKYO]
- Copy Writer
- Masamitsu Higashi [ENJIN TOKYO]
- Art Director / Designer
- Natsuki Isa [SHA inc.]
- Product Designer
- Akiyama Yuki
- Producer
- Naoto Minoshima [TRIVAL inc.]
- Kazuma Matsui [TRIVAL inc.]
- Photographer
- Motofumi Sannomiya [TRIVAL inc.]
- Atsushi Fukuda
- Movie Director
- Shunsuke Sato
- Wardrobe / Prop stylist
- Minami Nozaki
- Web
- Director / Planner / Project Manager
- Akihiro Fujiwara [MEFILAS]
- Art Director / Designer
- Koji Oofuji [MEFILAS]
- programmer
- eyemovic
- Model
- Eru Aoba [STANFORD]
- Hanzo [Free Wave]
