Obunsha
学ぶ人は、変えてゆく人だ。
- Branding
- Logo
- KV
- Web design
CONCEPT
The corporate message of Obunsha, which celebrated its 90th anniversary, was renewed to “LEARNING for CHANGING”
For customers, the message was placed on all book doors, and the content was posted on a special web page along with a movie.
To raise awareness within the company, we not only developed tools, but also measured the cultivation of a corporate message that brought the entire organization together through various events and discussion groups.
創業90周年を迎えた旺文社のコーポレートメッセージを「学ぶ人は、変えてゆく人だ」に刷新。それに伴った社内外のブランディングを担当。
顧客向けには、全ての書籍扉へメッセージを展開し、web特設ページでムービーと共にコンテンツを発信。
社内の意識改革としては、ツール開発のみならず、さまざまなイベントや討論会を通して、組織一丸となったコーポレートメッセージの育成を測った。
CREDIT
- Creative Director / Copy Writer
- Shigeru Isobe
- Art Director / Designer
- Kazushige Takebayashi [SHA inc.]
- Natsuki Isa [SHA inc.]
- Producer
- Tomoaki Kumano [gradation Inc.]
- Director
- Sotaro Ogi
- Cinematographer / Photographer
- Nishiyama Isao
- Casting
- Hajime Atsuta [AJ]
- Hair & Make-up
- Yoshihide Tokuzaki
- Takuma Shinchi
- Stylist
- Haruna Konno
- Production Manager
- Daichi Hiraki
- Animator
- Hideyuki Kurochi
- CI Motion Design
- Nozomi Ueda [Plusboku design]
- Colorist
- Hajime Kato [is’eve]
- Music Producer
- Gikyo Nakamura [LADER]
- Composer
- Haruna Kikuchi [LADER]
- Sound Effect
- Masumi Takino [neonsound]
- Cast
- Mioka Sakamoto
- Keisuke Matsuzaki
- Hiromi Shinohara
- Atsushi Komaki
- Miho Komaki
- Narration
- Shohei Hijikata