SHISEIDO
THE GINZA CHINESE NEW YEAR 2026
- Branding
- KV
- AD
- Movie
CONCEPT
THE GINZA Chinese New Year 2026 Campaign.
Celebrating the Year of the Horse, a symbolic figure runs through the streets of Ginza, marking the arrival of the new year.
A new dynamic of beauty unfolds with the beginning of the year.
Directed by Australian video artist Tee Ken, the film brings this vision to life through delicate craftsmanship using the zoetrope technique—creating a vibrant world that illuminates the future.
SHISEIDOのプレステージブランドTHE GINZAのchinese new yearキャンペーン。
2026年の干支である馬がGINZAの街を駆け抜け、新年の訪れを祝う。新たな美の躍動が、新年の幕開けとともに。
ムービーディレクターにはオーストラリアのビデオアーティストTee Kenを迎え、ゾートロープの手法を用いた繊細なクラフト表現により、華やかに未来を照らす世界観を創出した。
CREDIT
- Creative Director
- Rie Sakai [Shiseido Creative Co., Ltd.]
- Art Director
- Natsuki Isa [SHA inc.]
- Kazushige Takebayashi [SHA inc.]
- Designer
- Natsuki Isa [SHA inc.]
- Photographer
- Masato Kanazawa [Shiseido Creative Co., Ltd.]
- Director
- Tee Ken Ng
- Composer
- Rachel Claudio
- Camera Operator
- Jun Shimogaito
- Art Designer
- Naoki Yoshimine [SUI, inc.]
- Producer
- Natsuko Nakamura [Shiseido Creative Co., Ltd.]
- Saki Hashimoto [Shiseido Creative Co., Ltd.]
- Naoko Kodama [Lambent Productions]
